The particular ad that I focus on in this essay is the one where charismatic amphibians are speaking surrounded by a natural landscape filled with a river, flowers, and trees, not to mention a huge Budweiser sign.

The advertisement may not use any catchy words to set its claims, but it does a good job of getting its point across. The ad focuses on viewers' imagination and humor. Viewers see the talking animals and are struck by the humor in that. The idea of presenting a product by using more animals than humans is different and unusual, naturally attracting our attention.

The grounds for the advertisement seem to be based on the fact that Budweiser is a quality beer that has been around for a long time. The experience of those involved with beer has influenced consumers to spend their money on an item that is well known and respected.

In the particular advertisement of Budweiser that I looked at, the scenery is one that is filled with nature. Trees, bushes, streams, and animals are all apparent in the background. The audience is pulled into the serenity of the landscape, and then are pulled in even more with the humor of the talking reptiles. Perhaps viewers will find that beer gives them a feeling of peace and being one with nature.

There is more to the advertisements of Budweiser than a simple appeal to the physical senses; the ads also appeal to consumers' pockets. Budweiser suggests that their products are reasonably priced, compared with competitive beer companies. This appeal is linked to the idea that Budweiser tastes great. So, if someone takes a great tasting beer, gives it a wonderful price, and then adds on some beautifully stimulating images, the result is a Budweiser advertisement. These ads appeal to those individuals who are over the legal drinking age and who are longing for something "more" in their lives. Rather than presenting Budweiser as a beer for the "partying" type, advertisers want to appeal to people who want to settle down and enjoy all of life's little irregularities. What better way to do this than to show viewers scenes that embrace the senses and welcome purity and peacefulness, while throwing in some oddities such as talking animals? Budweiser has mastered the art of speaking to viewers, and the audience is listening.